The Value of Photography
25th of May, 2021
I invite you to a journey from mid-19th century France to the highways of the 21st century ether-internet to find out what the value of photography is. The reason for this quest is that although the seemingly never-ending series of industrial revolutions and digital democratization have altered the profile of many industries, only a few changed so dramatically that even its fundamentals changed, like photography.
Photography, as visual representation, was born as the love-child of painting and chemistry - art and science. Since the Renaissance, painters were looking for methods to help them better capture visual scenes. Technological advancements and discoveries in the 1800s made the centuries-long dream of capturing light and freezing time happen, and the dualism that is defined by photography’s parents is ever present in this craft. Art is seen as one’s ability of self-expression and finding one’s soul, while the sciences of the industrial revolution were seeking the means of simplifying complex processes to achieve mass production at a reasonable cost.
When Louis Daguerre in 1838, set his large wooden box camera up in the window of his Paris studio, pointing to the Boulevard du Temple, little did he think that his invention of a practical photographic process, the daguerreotype, will change how we perceive and understand the world around us. The result of this Parisian spring morning experiment was the first photograph depicting a living person as he was standing at the street corner while getting his shoes polished. Daguerre’s more than 10 minutes-long exposure unleashed a new visual discipline that reshaped not only how we produce and perceive visual arts in modern history, but had a huge impact on communication, privacy, security and daily lives in general in the centuries that followed.
Daguerre had to reveal the complex technique of using silver-plated sheets of copper with the combination of iodine vapors and processing with mercury fumes and sodium thiosulfate to the French Academy of Sciences. Following his demonstration, in exchange for a life-long pension to the inventor, the French government released the patent free to the world, laying down the path for the new form of visual representation to flourish. It was the American painter and inventor of the telegraph, Samuel Morse who championed Daguerre’s revolutionary process in the United States. The American public gave a very welcoming reception to the daguerreotypes, and saw it as a fast and cheap replacement for paintings, that not only made a boost to magazine publishing, but also allowed members of the middle-class to have the opportunity to visually represent their family and loved ones in their own home, just as aristocrats and nobility had done by having themselves painted.
In response to the demand, horse-drawn carriages, acting as mobile photo studios carrying all the chemicals and equipment required to make daguerreotypes, set out to roam the country and to take photographs of land and its people. The images, just as paintings, were put into decorative frames and were kept in high regard. By 1853, an estimated three million daguerreotypes per year were produced in the United States. The works of the era’s pioneering craftsmen still resonate today in the popular photographic genres, landscape and portraiture.
The dangers of working with toxic chemicals and the difficulties of the process, urged further innovations to both improve and simplify the techniques involved. In 1884, George Eastman developed a dry gel system that successfully replaced the photographic plate, and in 1885 he introduced the roll-film. Eastman’s invention meant that the process of taking photographs no longer required the operation of a huge apparatus and dealing with dangerous materials on site where the photographs were taken, and allowed the photographers to be more mobile. The logical consequence of the roll-film led to another breakthrough invention that further commercialised photography, the box camera. In 1888, George Eastman released the Kodak camera to the mass market with the slogan “You press the button, we do the rest”. The cameras came with 100 preloaded exposures and they had to be sent back to the Eastman factory in order to get the pictures developed and reload the cameras with film. That is, essentially, a subscription based model, which is very well known in today’s photography industry and the whole media world.
These simplifications gave way to further innovations and fine tuning the techniques of both the act of taking photographs and processing them. This article does not have the intention of listing all the details of the vast list of magnificent innovations and approaches that helped to improve photography in the first half of the 20th century. It took another 100 years or so when new frontiers in photographic techniques were discovered due to technological advancements in media.
The idea of digital photography, taking and processing images without chemical materials involved in the actual process, came to existence in 1969, when Willard S Boyle and Goerge E Smith invented the first CCD sensor, and in 1975 Steven Sasson, a young engineer at Eastman Kodak, built the first digital still camera. It took another 15 years for digital solutions aiding photography popping up on the market, first as an additional feature to the well-established film cameras, and later as an independent form of visual representation.
The first photograph that was taken by a digital camera to be sent over the internet real-time was shot by Phillipe Kahn depicting his newborn daughter, Sophie, in 1997. Phillipe’s improvised invention synchronized a digital camera, a flip-top mobile phone and his laptop and was delivered through the internet to 2000 family members and friends to celebrate the first moments of a newborn child.
Since then, it became a standard that cameras are part of our communication tools. The determinative notion of photography changed dramatically on the mass market. It is no longer the preservation of a moment and representing a subject that matters to the photographer what is important, but the photographer becoming the messenger and transmitter of a moment so that others can join instantly, even if that very moment is personal and sensitive. This paradigm shift in the role of the photographer, from being a craftsman to become a transmitter, resulted in the devolution of the actual photographic product, the photograph itself.
As the transmitter can be easily replaced by software, it is often said that nowadays, everyone is a photographer as everyone who has a smartphone carries a camera. The conclusion of this statement is degrading the craft itself, but at the same time, the statement is also the logical consequence of a notion that defined the craft's birth. Simplifying the complex process of capturing a visual scene led to the more than three billion images that are published online on a daily basis, and it is no surprise that on average we spend around half of a second looking at an image. Taking the sheer numbers, the mass public clearly don’t see photographs anymore in a meaningful way, generally speaking. The vast majority of the moments of human interest that are captured through photographic means became data in order to generate more data.
As a result of that, photographs, and other digital visual creations too, are sold online as non-fungible tokens or NFTs. A process that involves no actual physical copy of an image as the digital image is transferred into a token as they are placed into a network of servers protected by the means of blockchain technology. The consumer no longer owns a photograph per se, but owns a chunk of data dumped into the endless realm of big data.
As the American photographer and artist Ralph Gibson said in a conversation with Dr. Andreas Kaufmann, the Chairman of the Supervisory Board at Leica Camera AG, “digital photography is another language than film photography”. Both have meaning and can be enjoyed, but in order to relate to each other, it is worth understanding the concept and premises of both.
Just as a tree will not be able to stand without its roots, meaningful improvements in photography can not happen without understanding or appreciating the craft's origin. As the human mind’s creativity is flourishing like never before in history, new means of self-expression and communicating ideas are popping up almost every day. Technology has reached such an advanced level, that there are almost no limits of what can be achieved, but in the process of perfecting solutions it is worth considering and remembering the centuries-old purpose of art, which is nothing else than to not lose one’s soul.